Trends In Vogue Pvt. Ltd., a group Company of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. The Company has pioneered the concept of 'Family Salons' in India with its specialist brands - Limelite and Green Trends. With a team of professionals, highly qualified cosmetologists and hair care specialists from its in-house institution, Trends Academy, coupled with the skill base of the CavinKare R&D team, Trends In Vogue offers a range of Cosmetic treatments including those made from "natural" ingredients. 

Realizing that there was a need gap in the grooming industry, the Company has two separate chains, catering to assorted wallet sizes. Green Trends, catering to Men, Women and Kids aimed at the middle class while Limelite  is the premium brand of Salons targeting upper crest men, women and children to ensure that it offers 'an international standard beauty care' to its customers. Also first of its kind to pioneer in implementing exclusive Kids Hair cut segment in Salons. They use various products from different brands at these Salons, including those that do not belong to them. The objective is to give the consumer a service suitable for them.

Mission

• To provide the customer an unparalleled service experience
• To provide the customer the largest range of "natural" products and services
• To be the first to introduce sub-formats and value-added services
• To be the most preferred family beauty salon chain for customers, employees and alliance partners
• To provide consistent profits to all stakeholders

Vision

Trends in Vogue envisions itself being the largest and most-coveted chain of family beauty salons in India, and to be the first to bring change in the industry through product innovations, customer-centric service delivery mechanisms, and gratifying the ever-changing needs of the customer.